The visitor centre is open since 1992 and is located in the Old Midleton Distillery.
You can have a guided tour through the distillery which is around 75 minutes long and shows you how the Irish whiskey was made in the old distillery. It is very interesting to see the different fabrication steps and how the whiskey was made in this distillery. You can see the mill, the malting process and the huge pot stills which are the largest ever built.
Some people can take part in a whiskey tasting during the guided tour and a Jameson Signature drink is included in the entrance.
You can also visit the shop and buy different whiskey kinds or other merchandise related to whiskey.
More info here: